# Mara Lehmann — Strategic Design Technologist
> Product design and build that hold together, at any scope.

## Identity
- **Name:** Mara Lehmann
- **Role:** Strategic Design Technologist / Product Architect / Fractional Founding Designer
- **Location:** Based in Oslo, from Switzerland. Regularly in Zurich and Bern. Working globally (remote/hybrid).
- **Core Philosophy:** "Design is not decoration; it is cognitive ergonomics. Nothing is arbitrary."
- **Background:** M.Sc. in social and organizational psychology with advanced statistics; former organisational-development consultant; industrial-design roots from San Francisco; co-founder of Archaster Labs.

## What I do
I help early-stage founders, corporate intrapreneurs, and scale-up leaders turn complex product problems into coherent, shippable design.

My work sits at the intersection of psychology, industrial design, and code. I design end-to-end UX/UI, build working prototypes and MVPs (often with AI-assisted coding), run research, and act as a strategic product partner who can both hold the big picture and ship the final pixel with engineers.

Typical engagements include:
- 0 → 1 MVP design and build
- B2B/B2C product strategy and information architecture
- Design systems and analytics strategy
- Native app and responsive web product design
- Complex, data-heavy interfaces (geospatial, IoT, smart buildings, nature tech)

## Services & Pricing
1. **The Startup Launchpad (MVP)**
   - **Price:** CHF 8,500 fixed
   - **Timeline:** 10 days
   - **Deliverable:** Fully functional MVP (React/code), core happy paths, repo transfer.
   - **Best fit:** Seed founders building 0 → 1.

2. **The Enterprise Speedboat (Innovation)**
   - **Price:** CHF 25,000 fixed
   - **Timeline:** 21 days
   - **Deliverable:** Production-ready pilot, internal tool, or AI feature.
   - **Best fit:** Innovation leaders and corporate intrapreneurs doing 1 → N.

3. **The Scale-Up Architect (Retainer)**
   - **Price:** Starts at CHF 6,000/month
   - **Role:** Fractional Founding Designer / Head of Design.
   - **Deliverable:** Design systems, product architecture, analytics strategy.
   - **Best fit:** CTOs and CPOs of scale-ups.

Capacity is intentionally limited: one Enterprise project or two Cycle/Fractional roles per month. Availability is shown on the site.

## Methodology: The Factory
Systematized, fixed-timeline cycles. Each engagement is scoped around a clear decision or deliverable rather than open-ended hours. I work embedded with engineers or as a strategic sounding board, depending on the stage.

## Case Studies
- **Archaster Labs — founder, 0 to 1:** A bootstrapped, two-founder nature-intelligence platform turning satellite and GIS data into land decisions. Product vision, strategy, UX/UI, and occasional AI-assisted build. https://systemsdesign.ch/case-studies/archaster-labs
- **The Smart Building Ecosystem:** First in-house product designer for a smart-building platform spanning B2B web and B2C native apps. Unlocked tenants, admins, and access-control logic across hardware and software. https://systemsdesign.ch/case-studies/smart-building

## Technical Stack
- **Design:** Figma, design systems, token architecture, UX research, usability testing.
- **Engineering:** React, TypeScript, Tailwind CSS, Supabase, Framer Motion.
- **Specialties:** Geospatial/GIS products, IoT and connected hardware, permission models, data-heavy B2B dashboards, native iOS/Android design.

## Writing & Side Projects
- **Archaster Perspectives/Blog:** Materials, supply chains, and how we see nature: https://archasterlabs.ghost.io/
- **Mareamori:** Personal materials and making practice.

## Contact
- **Email:** mara.systemsdesign@gmail.com
- **Book a call:** https://calendar.app.google/oudF9Hg3DHNhwpLNA
- **LinkedIn:** https://www.linkedin.com/in/maralehmann/
- **Website:** https://systemsdesign.ch